Our market research process aids in the design and evaluation of a new product or service by evaluating the viability of the innovation with potential customers.

Methodology

  • Man reading documents at a desk in an office with plants and a computer monitor.

    Defining the problem

    Stakeholders often need guidance in properly defining the business problem they wish to address. Through collaboration we assist stakeholders in clearly articulating the business problem as well as the desired outcome, once an effective solution can be adopted.

  • Two people collaborating at a desk with laptops and documents

    Formulating the right approach

    Once the problem is clearly defined, we can begin to discuss a potential solution, if one has yet to be presented. Whether a product or service, we will preliminarily assess the viability proposed solution.

  • Person arranging string connections on a wall display with pinned documents and maps, wearing a smartwatch.

    Sample design

    The task of sample design is done though collaboration with stakeholders. Whether a product or service, we collaborate on bringing the design to the highest standards prior to presenting them for research eva

  • People having a discussion in an art gallery with colorful abstract paintings on the walls.

    Data gathering

    Whether through survey, focus group or feedback, we will gather real customer data to determine the market response to the new product or service.

  • Person holding tablet and analyzing marketing charts with graphs and data visuals on a wooden desk.

    Interpreting the findings

    Contrasting the findings against assumptions and hypothesis to evaluate the efficacy of the proposed product or service.

  • Person giving a presentation to a group of seated individuals in a modern office setting, with a slide displayed on a screen.

    Present the findings

    Finally, we present a final report stakeholders that can be used in decision making, prior to the new product or service launch. These findings can aid in pricing, forecasting, as well as other decision making.